There’s so much to love about a good old conference that I find myself confused about people’s reluctance to attend. In case you’re reading this and thinking to yourself “what on earth is he talking about?” let me spell it out for you.
Networking. Variety. Education.
Let’s start with networking. As just about anyone will tell you, networking is a an extremely important part of any type of work. Knowing people in the right places will facilitate your career moving in the trajectory you’d always hoped and dreamed of. Whether that’s through helping bring more clients into the fold, solidifying connections with existing clients on the grounds of mutual friendships, or making friends in high places, you can never underestimate the value of mingling with people who might be in the convention centre.
A wise man once said that variety is the spice of life, and if you’ve ever felt like you’ve been trudging a job, you know this to be true. Just taking a break from your normal working pattern can have an enormous positive effect on your overall mental health and wellbeing. It allows you to take a break and experience something utterly different, giving you a renewed sense of purpose and motivation upon returning to work.
Finally, one of the most important things you can do to advance your career is through learning. Just walking around the conference venue in Lorne and talking to other professionals can help you get clarification on concepts that confused you or just help you gain a deeper understanding of the way something works. When returning to work, you’ll be able to perform at a higher level and give clients or colleagues an increased amount of information, continuing the process on by sharing with others.
Hopefully this piece has helped you gain a level of insight into just how crucial attending conferences can be for you and your career.