As a business owner and entrepreneur, I’m always trying to stay at the forefront of innovation. It’s not enough to be as good as everyone else, the key is to be better, to work smarter, and stay one step ahead of the competition. One of the best ways I’ve found to do that is by trawling through the inter webs and finding the burgeoning trends for the next few years. In doing this, one of the biggest similarities I’ve noticed is the rise of operating your business in an eco-friendly manner.
Of course, this is a pretty vague term. Being eco-friendly can mean just about anything from having an office recycling bin to installing commercial LED lighting, but over the last few months, one simple measure has stood apart from the crowd: solar panels.
I know, I know, it’s not a new measure by any means, but the benefits behind it from a business point of view are more sound than one might think. Not only can they dramatically reduce your business’ carbon footprint, but employing such a drastic measure signals to your competition, staff, and potential clients that you’re serious about improving the state of the planet. This then has a flow on effect of improving your business’ brand image. Furthermore, there are real economic bonuses to be gained from moving over to solar energy. Although the initial installation may be a bit of a commitment, having a well-tailored commercial solar solution will actually start paying for itself in a short time. And I’m sure we’ve all heard the stories of people who have actually made money through their solar. To be honest, I’m not sure how realistic that would be, but it certainly is an enticing idea.
The more I look into it, the more it sounds like a sound investment. I think it’s time to take the next step.